Burson

In a complicated world that is only growing more complex, brands and businesses face ever greater risks – and rewards. In this fast-paced and ever-changing environment, your reputation isn’t just a nice to have, it’s your most valuable asset; a critical driver of businesses success. Most importantly, reputation can’t be bought – it's earned day by day, year after year through every action you take. To build and deploy reputation capital, clients need to understand all the variables that drive influence and impact. 

Burson is built to help clients succeed in this new era. Today’s Burson uses cognitive and generative artificial intelligence to uncover unique insights into the core drivers of our clients’ reputations. We combine this actionable AI insight with our world-class communications counsel, policy expertise, cultural fluency and creative firepower to build – and maintain – reputations that earn attention and loyalty. All to create human connection – and competitive advantage. 

 **Liberal Arts Affinity Group affiliated site visit**

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Nancianne Esposito

For general information about the Professional Exchange program, as well as a full list of upcoming site visits, please visit: www.eace.org/professional-exchange

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