2019-2020 PR & Marketing Committee

Committee Purpose/Mission 

  • Builds the EACE brand through internal and external communications and campaigns. Assists other committees in developing their marketing strategies and manage the EACE social media sites.
  • The committee also coordinates the EACE blog, Trending, by planning, writing and/or soliciting contributions.
  • Leads up marketing campaign for membership recruitment and employer engagement.
  • Works with the conference committee to promote the conference.

Composition

3 co-chairs, 6 committee members selected by co-chairs by August 14.

  • One member diversity and inclusion (D&I) focused for the whole committee ensuring that D&I voices and concerns are heard and considered
  • Committee member solicitation should take place between June 1 and August 1.
  • Co-chairs should make every effort to include at least 1 employer member and 1 new member (joined within the past 2 years) in the committee.
  • Co-chairs are responsible for ensuring volunteers are current members of EACE by checking the directory.
Board Liaisons
Christine Cervelli, Director of Membership Recruitment and Retention
New Jersey Institute of Technology
&
Jocelyn Coalter, Director of Public Relations & Communications
St. John's University
PR & Marketing Committee Co-Chairs
Social Media Committee:
Mary Alice Barrows,
William Paterson University 
(Conference Committee Liaison)
EACE Blog Committee: 
Ethan Selinger,
Northeastern University

Membership Outreach Campaigns Committee:
Dr. Sarah McElroy,
Brookdale Community College

Social Media Sub-Committee Members
1. Michelle Guzik, Stevens Institute of Technology
2. Kate Szumanski, Villanova University
EACE Blog Sub-Committee Members
1. Barbara Zito, Rutgers University
2. Position Open
3. Position Open
Membership Outreach Campaigns Committee Members
(special attention to employer engagement)
1. Patrick Young, New Jersey Institute of Technology
2. Christie Michals, George Mason University


Requirements of the Committee

  • Hold monthly meetings, work toward goals, report to board
  • Work collaboratively with other committees to help promote their programs
  • Manage EACE social media sites and blog
  • Promote EACE to potential members
  • Review web-pages related to your committee’s activities and work with HQ to make sure they are accurate throughout the year.

 

Click her to view the complete committee charter and resources.

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