HardRock Casino and Hotel

Monday, June 2, 2025
2:00 PM - 4:00 PM ET
In Person

1000 Boardwalk
Atlantic City, NJ 08401 

Site Information

Hard Rock International started out by sounding like the opening scene of the ultimate road trip movie: two friends, their love of music, great food, a Zen faith in serendipity, and a deserted Rolls Royce dealership in downtown London. In 1971, Isaac Tigrett and Peter Morton opened an American diner in England. They called it ""Hard Rock Cafe."" Their original idea had nothing to do with market studies or target audiences—it didn’t even have anything to do with memorabilia. That was serendipity. Clapton wants to save his favorite table? Sure, we’ll put his guitar on the wall above it.
What began as a single cafe has grown in the past 50+ years to include so much more: cafes, hotels, casinos, Rock Shops, and live performance venues all around the world. Hard Rock has grown up a bit since the early days, and we have big plans to mature even more. But from day one, we’ve succeeded by never losing sight of what makes a Hard Rock experience so memorable.

 
Site Contact

Rosaria Pipitone

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